My project is a box that in the cover have write toys. The box outside is very colorful and looks very infantile. But when you take off the cover you feel impacted. Inside the box are tow weapons, one of there a Kalashnikov, the weapons that more people kill it kill 250 000 people every year, and the other one is a CZ-75, the gun that kill more people. The box inside is colored gray and have silicone colored red to simulate blood; this should create a bigger impact. The box with the tow weapons has also a little book, into that is write information about the weapons, how many people kill it, and a reflection about the kids and the war. The book also has a QR code that send you the web Kids on war, if you want to do a donation or collaborate.

The objective of this project is to impact the people ho see it and to make they reflect about the effect of the war on the kids. The people who reflection about the project may be generous and donate money to ONGs or may be collaborate in the ONGs.

I design this project thinking about the impact it can create in the users. The colorful outside is thought to catch the attention of the people and make them think that is a beautiful toy inside the box. But when the people open the box they see a gray inside with blood, and tow weapons. This impact a lot the people and they will search more information, and will look of the instructions, and will see the QR of the Kids on war ONG donation page.

This project may be in a toy store and will be directed to the fathers and mothers, who should be the most impacted people.